Investor is a private person, a group of people, or a company that contributes capital to another entity with the aim to receive a committed sum of investment in a greater amount within a set timeframe outlined in the contractual agreement between the parties. Investors base their decision-making process on a number of aspects as investing in startups is a rather risky endeavor to be engaged in without taking into consideration possible outcomes. Startup's business-model, in-depth analysis of the situation on the market, team work, employee-employer relationship, previous experience of founders and managers are crucial for assessment for an investment to be successful. Investors should also be aware of different timeframe for investments to bring desirable profit. It depends on investor's short-term and long-term strategy and different mechanisms outlined in startup's White-Paper.