Fundraising or peer-to-peer fundraising is an activity organized with the aim to raise capital and funds for the realization of prospective projects with the help of investors who resonate with a proposed idea. Fundraising in the form of capital campaign is commonly held either during specially organized private events for investors or online on fundraising platforms or social media. In different jurisdictions, capital raised during fundraising can be subject to special governmental regulations.
Company's tokenization mechanisms as a form of fundraising gained its popularity as means of eliciting capital in order to reach its goals. Both the US, SEC regulations, and the EU have made significant steps forward in legalizing security and equity token offerings. Maltese Trade Regulations, for instance, were able to create a favorable legal environment for entrepreneurs in Europe issuing security tokens in security and equity token ecosystems. STO (Security Token Offering) is establishing itself as a way to satisfy fundraising requests. STO agencies are taking a leading role in meeting fundraising requests by running STO.